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Mike Sassano, the founder of Nevada cultivation brand Solaris Farms, explained that many customers consume marijuana for medical purposes, whether it’s apparent or not.

“That is not to say that there aren’t purely recreational users also, but cannabis is very much a medicinal tool in general,” said Sassano, who’s also chairman of the board for Somai Pharma. “Even most vice users enjoy cannabis to chill out and destress, not to party.”

Greenhouse grower

As the cannabis industry continues its evolution, North America-based growing operations are scaling up across multiple states, and consolidation at the grower level — especially in Canada, where cannabis is already federally legal — remains robust.

Marijuana Business Magazine

Now that the economic situation doesn’t support unbridled growth in the industry, more cannabis companies might consider a phased building approach, said Mike Sassano, founder and CEO of Solaris Farms. The cultivator can build up to 300,000 square feet of grow space on its current land in Las Vegas.

Security Infowatch

The cannabis industry comes with its own set of inherent security risks, especially in vertically integrated grow operations. Risks involved range from the basic physical security of a facility to intangible problems with cybersecurity, compliance, and along the supply chain. Simple physical additions such as full-time security or alarm systems can sort certain issues. However, abstract risks like cybersecurity can be more challenging to guard against. Regardless, minimizing risk can help to save money and headaches and ensure that a business can operate smoothly and efficiently.

Greenhouse grower: “There’s no witchcraft to it or anything like that. It’s just kind of the whole combination of light and having the right genetics,” Solaris Farms owner Mike Sassano explains. “And nutrients are key as well, adding the right nutrients at the right timing, and then making sure you boost your terpene development toward the end of the process right around harvest time.”

Millennial Magazine

Vegas relies on the more than 42 million tourists to maintain its economy, so when COVID-19 (COVID) hit in March, it became one of the hardest-hit cities in the world. Casinos, restaurants, and entertainment venues shuttered, leading to a massive wave of layoffs across the city. In the midst of the pandemic, the cannabis industry caught a break– it was declared an essential business. The local cannabis industry relies on Vegas for more than 70 to 80 percent of sales.

The Orange County Register:

California Attorney General Xavier Becerra is joining a bipartisan group of 34 attorneys general in urging Congress to approve a coronavirus relief package that would let marijuana businesses use traditional banking services. The Democrat-controlled House on Friday, May 15, approved the idea of granting banking access to cannabis businesses as part of the $3 trillion HEROES Act, which would provide the
biggest package of programs yet aimed at buffering the economic fallout of the coronavirus pandemic

Real Assets Adviser

“The United States and worldwide trend of legal sales will only improve, since we are far from reaching new demographics or the top level of legal and pharmaceutical sales.”- Michael Sassano, CEO of Solaris Farms, and chairman of Somai Pharmaceuticals

Joomag

“The environment can be controlled in both indoor and hybrid greenhouses in almost the exact same way, but it is hard to argue that natural sunlight is a negative to plant quality”